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- Awards: Gold, Silver, Bronze
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- Videos: Girl Scouts Speak Out
- What Do Girl Scouts Do?
So you want to print a flyer? You've come to the right place. Here you'll find tips and tricks to give your flyer maximum impact.
Guidelines - Just for Bronze, Silver, and Gold Award
For Bronze, Silver, and Gold Award flyers only, you must include your name, your service unit, "Girl Scouts of Northern California" and identify this project as a bronze, Silver, or Gold Award Project.
The Girl Scouts brand has a powerful following. By using the Girl Scout logo
on your promotional material, you can align your project with everything
that Girl Scouting stands for. With that in mind, your flyer must use the
logo properly, and affirm those values.
The Girl Scout logo is part of an extensive graphic identity plan. In order
to use the logo, you must follow certain guidelines:
The logo can be printed in:
- Girl Scout Green + Black (Note: the 'heads' should *always* be green
- Black (on a light colored background)
- White (on a dark colored background)
Girl Scout Green is a specific shade of green agreed upon as our official color. Its CMYK value is as follows: c94 m0 y100 k0 (Pantone is PMS 355, RGB color is r0 g169 b79).
- Never screen, lighten or modify the official Girl Scout green
- Make sure there is proper contrast between the Girl Scout logo and the background color. Do not put a black logo over a blue background, or a white logo over a bright yellow background.
- The logo must be placed on the page with a certain amount of space on every side: space equal to the height of the 'g' in the Girl Scouts logo.
- The logo must never be placed in conflict with other elements on the page.
- Do not put the logo over busy backgrounds or other elements.
- Never separate the service mark (the heads) from the signature (the words Girl Scouts). The heads symbol cannot be used alone.
Any image, including the Girl Scout logo, when copied from a web page will print poorly. The resolution, or size of an image on a web page is much smaller then that needed to print. Do not artificially increase the resolution of low-resolution logos, as they will become pixilated in print.
4. Creative License
As talented as you are, do not take creative license with the logo itself. Reserve your creative genius for the rest of your flyer. Do not change the size of the elements in the logo in comparison to each other, and do not add patterned fills, photos or other elements to the logo. The consistency of our logo is what keeps our brand intact.
Where do I get the logo?
Now that you're an expert on the Girl Scout graphic identity guidelines, you can download the logo here. If you need the logo in another format, contact the Marketing and Communication department for a copy by emailing firstname.lastname@example.org. Don't be surprised if you have to answer a few questions about the information above. Permission to use the Girl Scout logo is contingent upon proper use, in other words: use of the Girl Scout logo is a privilege, if you use it improperly you may not be allowed to use it again.
You want your flyer to say something? Then you need to write something, and choose a font or two to give it some pizzazz.
- Choosing a Font
The font you choose gives people cues about the subject of the document. A serious "Times New Roman" might signify a book report, or newspaper. "Arial" in a large size can be a bold way to make a statement. Something fun like "Curlz" might be used for a birthday party or another event for children. There are literally millions of fonts out there to choose from, so take your time and choose a good one.
- Don't Use Too Many Fonts
Despite the previous advice, don't get too excited by the number of fonts available. Using more then 2 or 3 different fonts in one document can make it look disjointed. You might considering choosing one fancy or flashy font for the header, or the most important elements on a page, and then choose a more sedate font for the majority of your page, descriptions, and longer paragraphs.
- Change Up the Size of your Font
Use the size of a headline to draw your readers' eyes to the most important parts of your flyer, but don't get carried away. 2 or 3 different sized fonts should be sufficient for all of your eye-catching needs.
- Try not to include too much text in long paragraphs
People tend to get bored and skip sections that are too long. (Case in point: this page. Boring isn't it? This would not make a good flyer). If you have to include long paragraphs, try to break them up with pictures, paragraph breaks, or bullet points so they don't seem as long.
Layout Your Page for Impact
A well laid out page can make all the difference when it comes to attracting attention, and getting your message across with maximum impact. Unfortunately graphic designers can study for years to perfect this art. For you, there are some things you can do to maximize your page for impact.
- The Grid System
Laying out your page according to a 3x3 grid will help bring continuity to your design. Imagine your page split into 9 boxes, 3 on a side. Place elements on your page so that they take up whole boxes or multiple boxes, but try not to split them between boxes. This grid system is an easy way to make sure elements line up with each other, and are in pleasing proportion to each other.
That is not to say that you can't layout a pleasing page without adhering strictly to the grid system. But it is a proven method that you'll notice in many magazines, newspapers and other professional publications.
- Paper Size
Even a standard 8.5x11 sheet of paper can have a greater impact when you turn it from portrait to landscape, cut 2.5 inches off to make a square, or combine it with other 8.5x11 sheets to create a banner sized flyer, or a larger montage of images and words. Be creative with your paper size, and see what you can come up with.
The digital revolution has brought with it a plethora of images readily available from the web, digital cameras, and even cell phones. The problem is quality. Printing an image requires it to be a larger size then showing it on screen, the web, or on your cell phone. Resolution, or the number of dots of color shown per inch of space, is much higher in print then it is onscreen.
On the web you might also find images that have been compressed, stripped of all but a few of their colors, and generally man handled into the smallest package possible for ease of downloading online. This means it is very hard to find images online that will reproduce well in print (not to mention the fact that most images you download will be protected under copyright law, see below).
Digital cameras on the other hand are made to produce images that will eventually be printed. Depending on the mega pixel rating of the camera you use, the resulting image may even be able to be cropped and blown up to a larger size without sacrificing image quality. One note however: there are digital cameras that are not up to print standards, these are the ones that might also be your cell phone, a ball point pen, the size of a credit card, or found in a cereal box. These cameras will not take pictures that should be used in print, although they are darn cute.
Copyright can seem like a scary thing, but by following a few simple rules you can minimize your risk of infringing on copyright.
The golden rule of copyright law: If you did not create it, do not claim it as your own.
- Unless you've specifically arranged for the right to use an image, images downloaded off of web pages are protected under copyright laws, and you should not use them. Not too much of a loss since images from web pages don't reproduce well in print anyway (see "Photos" above).
- If you want to use images of people, other Girl Scouts or participants in events, be sure that each person that is identifiable in the picture fills out a model release that you can download here: Model Release for Adults and Model Release for Minors (must be signed by a parent/guardiant).
- Do not use images scanned or copied from books or other publications without explicit permission from the copyright holder, usually the publisher, who can be found after the title page in most books.
- Use quotes from written or spoken material only when you credit the copyright holder. Newspaper articles can be quoted so long as the quote is taken in context, and the newspaper, author, and date of the article are cited.
Click here to download the Girl Scouts of Northern California Copyright Law Handout for more in depth information on Copyright Law
- Obey all posted signage prohibiting the posting of "bills."
- Ask where it is appropriate to post flyers at your school, church, community center, or government office.
- Post flyers only where it is appropriate to do so. Do not post flyers on trees, telephone poles, cars, buildings, dogs, cats, or other creatures who would not appreciate it. These types of postings often become trash, and that is not what the Girl Scouts stand for.
- Do carry your flyers into businesses, restaurants, coffee shops, and other popular gathering places, and ask if there is a place where you can leave some flyers, or post one for their patrons to read.